In 2013 Charlotte Lamb (daughter of the current Chairman Stuart Lamb) became the fourth generation to join the family business. Charlotte trained as a lawyer but had always hoped to become part of the William Lamb team. Charlotte oversaw the acquisition and integration of Trade Mark Collections. She went on to manage the bags and accessories division as well as leading licensing where she established and strengthened partnerships with key licensors. She continues to be a director of the business and is passionate about building on the success and heritage of her predecessors.
The turn of the millennium saw the meteoric rise of supermarket fashion and value markets. The William Lamb Group spotted this trend early and formed strategic partnerships with supermarket retailers to make footwear at affordable prices, in line with the retailers’ clothing offering. William Lamb is now a key supplier to supermarket giants, including Sainsbury’s (TU), Asda (George) and Morrison’s (Nutmeg). This area of the business has gone from strength-to-strength and makes up just over 50% of annual sales.
Over the last 20 years the William Lamb Group has built a portfolio of brands across all market channels. Today, the brands that partner with William Lamb demonstrate the company’s trusted reputation, ranging from high-street retailers such as Next, Marks and Spencer and Matalan to mid-market names such as Barbour, Boden and Joules. By building dedicated design teams around each brand, with their own reporting account manager, William Lamb ensure that customer needs are always the top priority.